It requires a deeper understanding of your audience to create an effective user experience. Websites are created so that people may browse with minimal issues. Their experience should be as smooth as possible. And UX design is the pathway to develop a flawless user experience.
“UX design is the process by which relevant and meaningful user experience is created during product development.”
UX design is not an easy task. Not only you have to keep your audience in mind all the time, but you also need to ensure that the design remains consistent across all the devices your website/app is supported. The design should be efficient for both the mobile and web users.
For UX designers, it is essential to give particular priority to mobile devices. The reason is the number of users that utilise mobile phones to interact with business. At the time of writing, more than 60% of the users prefer mobile devices and its portability. This is why you will see business, startups and even enterprises are going mobile focus.
In today’s article, we will list the UX design principles to create a flawless mobile user experience. These principles will undoubtedly improve your UX design process. The tips are also useful for anyone who is building a blog and needs tips on UX.
Let’s get started:
1. Easy-to-read text content
We all know how important content is. However, good content alone cannot do anything if it is unreadable due to bad typography selection and other factors. Content can either make or break the user’s experience. And, it is up to the designer to ensure that the text is clear and attracts visitors.
The text depicts your business philosophy. So, writing contents that are fit is necessary. Proper spacing and size is something you should keep in mind. Avoid using a large font size and type if you do not have a reason to do so.
Your content should be such that it fits the screen irrespective of its size. For standard mobile screens, 20-25 characters per line are recommended. This will ensure the best possible user experience.
2. Focus on targeted audience
Designers often get lost in designing without focusing on the target audience. To get the best possible UX design out there, you need to see it from the visitor’s perspective.
A few questions need to be answered to get a better understanding of what your users want. These simple questions’ answers reflect the purpose of the site along with the target customer.
- Why should a user explore your mobile app or website?
- What are their needs and what they expect from the mobile experience?
- What are the demographics they belong to?
- Do you need to localise the mobile app/website to make it more effective?
And so on.
3. Minimalistic design
The minimalist design has gained a lot of popularity in the last few years. It is all about conveying more by showing less. It runs around the philosophy of “Less is more.” And, it works. It does reflect the business vision and ensures that users have the best possible way to know your business. However, minimalistic design is not for everyone, and you should only pick it only if it fits the requirements and design philosophy.
4. Proper navigation
Navigation plays a vital role in the user’s experience. It should never be hard for a user to find essential aspects of your mobile application. It is common for visitors to get frustrated if they don’t see what they need. A simple placement of the search bar in the top right corner can lead to good user experience, as most of the visitors expect it to be there.
Whether you are building a blog or an e-commerce website, ensure that the navigation is done from the user’s perspective. Use appropriate signs where necessary. As a UX designer, your job is to guide the user throughout the mobile app. To ensure that you create proper navigation, invite users to your mobile app and take their feedback. Make sure users do not get lost in your site and they are capable of tracking exactly where they are on your site.
5. Responsive design
It’s 2018, and the web is all about responsive design. Without the responsive design, nobody’s going to buy it. Your site must be responsive and should work on all the mobile devices without breaking the website design or user experience.
Google will also love your website and will grant you more exposure through search engine rankings if your site is mobile responsive.
6. Keep it simple stupid (KISS)
Complicated designs may look cool, but most of them are not user-friendly. From the start, you should focus on keeping everything as simple as possible. The KISS philosophy should be revisited now and then during the design phase to avoid complexity arising in the later stages of the project.
The aim is to keep it as simple as possible for the visitor. It shouldn’t require too much thinking, and it should be easy to both navigate and use the mobile app. Keep colours, fonts, and navigation in mind for simplicity.
7. Testing
It doesn’t matter on how many projects you have worked on or how many years of experience you have; you should never skip testing. Testing will bring out hidden flaws in the user experience design. To ensure that these mistakes don’t reach the actual audience, do proper testing. You can also invite selected real users to test the mobile experience before bringing it out to the crowd.
For starters, you can use the following tools:
- Crazy Egg
- Inspectlet
- Hotjar
Conclusion
We have come to the end of the UX design principles that will help you to create a flawless mobile user experience. Which design principles do you follow? Comment below and let us know about your thought.
Author Bio:
Pawan Sahu is the founder of MarkupTrend. He is a Digital Marketer and a blogger geek passionate about writing articles related to WordPress, SEO, Marketing, Web Design, and CMS etc. Follow him on Twitter @impawansahu
